The boom in big-brand takeaway food has left smaller businesses wondering how they can keep up with the market. Branding is expanding and having a huge impact on our industry, hardly surprising given that it influences the way consumers perceive your business.
According to the BBC, more people are drinking coffee than ever before. A large part of this will be down to big brands with major supply chains, however, there is an ever growing trend of independent cafes and restaurants which will only continue to grow. A starting point for these businesses should be branding and how they can create a unique and resonating experience when people encounter their brand.
Here at R+R, we’re UK packaging experts, meaning we’re well-chosen to offer you advice on what branded cups can do for your business. Read on to find out more…
Provide a cost-effective way to promote your business
By simply having your business’s logo on your cups, this is already opening opportunities for further promotions and could become the perfect occasion to gain new customers, whether they’re placed on coffee cups or smoothie cups, it can target two very different markets.
A coffee en route to work can be considered an excellent branding opportunity - that customer could be going to a bustling office where your brand is subconsciously noticed by 200 other people. Similarly, a health fanatic grabbing a scrumptious smoothie will show their gym class, who’ll wonder where they can also grab a quick fix of energy before exercise.
By exposing your brand to curiosity you are widening the capabilities of your business in one of the most cost-effective and efficient ways.
A long-term investment
We appreciate that not all businesses are going to have a large budget to spend when looking for ways they can promote themselves.
However, by investing in branded coffee cups, you’re addressing essential advertising criteria by creating cups that can only be associated with your brand. This can, therefore, become something more than a cup of coffee or hot chocolate - it can encapsulate the lifestyle that comes alongside it.
According to creative agency owner Steve Harvey, there are few companies who are as successful at creating loyalty-inspiring-brands than lifestyle businesses. It goes without saying that this is something every brand work towards. You can’t achieve this overnight - but why limit your business to just branded cups when that isn’t meeting the needs of every customer?
Some may desire and highly appreciate the option of compostable cups. This is because you and the customer may share the incentive to do your bit to protect the environment.
Boost local brand awareness
There is always going to be an opportunity for your business to attend events relevant to them or participate in goings-on within their community. Here at R+R, we believe it’s essential to keep it green at any event, as it is estimated that the majority of events only recycle 15% of the waste produced.
This isn’t working towards the zero waste pledge Wrap launched in 2013 to ban waste at all UK events by 2020. It is possible to meet the needs of the on-the-go drinks market whilst promoting sustainability within your brand.
Our biodegradable paper cupsare a must to help tackle the problem of waste at events, this can also be beneficial to your brand’s image as it is promoting the positive ethos that potential new customers will immediately associate your brand with.
By following these pieces of advice we ensure you will make the most out of branding opportunities for your business.
Click here to browse our full range of branded cups today and enhance your businesses potential that little bit more.
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