0

Could a New Packaging Idea Prevent Food Wastage?

Image source - http://www.jamesdysonaward.org/projects/bump-mark-bio-reactive-food-expiry-label/

Food waste in Britain is shockingly high with over four million tonnes thrown out of households each year. It seems that the British are hung up on sell by dates, best before dates and use by dates causing people to throw away food before it has actually gone bad.  Unfortunately this means perfectly good food is wasted and the amount of rubbish including plastic cups and lids sent to landfills is increased. A newly thought out packaging idea could help increase awareness of food and save it from the bin, or so we hope. 

Solveiga Pakstaite a 22 year old designer was carrying out research on how blind people use public transport effectively. The study left her asking more questions though, in particular, how blind people know the use by date of a food product. She said “One day I thought ‘how on Earth do blind people know when their food expires because they can’t read the expiry dates and they don’t know what to eat in the fridge first'". Source - http://www.theguardian.com/business/2015/jan/25/bump-mark-packaging-innovation-cut-uk-yearly-12bn-food-waste-mountain

Solveiga has come up with something called the Bump Mark, although it’s early days it is a working progress. The Bump Mark is a label that is attached to food packaging but as the product deteriorates or turns bad the label changes shape. The labels begins as smooth and curved indicating to consumers that the product is still edible. If however the food has decayed the label will form a plastic bump that can be felt when the fingers are ran cross the labels surface.

This idea is not only great for the blind but a brilliant idea for those who struggle to keep food beyond their use by date. Despite food being out of date according to packaging, it is a lot of the time still good to eat.  We as humans don’t use our senses enough by smelling or tasting a food to determine if it is still fresh. If a product is off you will know about it as it will taste or smell bad. The Bump Mark is designed to eliminate the use of dates on food packaging so that consumers have a better understanding of when produce become spoiled. 

This should help food to be eaten rather than wasted as there is currently around £12bn worth of food ad drink binned each year, with the majority of it still edible.  This is a sad revelation especially when we consider that there are people in this world who have little or no food at all. Our perception of food is that we have plenty and wasting it is not a big deal.  This however is the wrong way to look at things, we should be saving our resources and our money by making sure we eat responsibly. 


45 Comments


thequantumprint said…
Such a Very lighting up and perplexing post thank you for sharing! by then fundamentally Visit Here
Cosmetic Box Printing
Julian228 said…
There are many countries where food waste is excessive. I think government entities must create strategies that allow them to avoid food loss of such magnitude. Wasting food is a bad thing in any culture because https://assignmentman.co.uk/research-paper/ and we know that there are people worldwide who are starving. It is important to educate the population to avoid throwing food away.
danielsmith02 said…
You make such countless incredible focuses here that I read your a few times. Your perspectives are as per my own generally. This is an extraordinary Yellowstone Jacket John Dutton substance for your perusers.
conyjohn said…
you should think about setting a few ad sets before starting. This way, you'll be able to cancel under-performing set-ups right away. It's advised you let your campaign run for a couple of days before enabling changes, research paper writing service UK
Cheap Assignment Help UK said…
Thanks for sharing this amazing post. Check out cheap assignment help UK for all your assignments in your budget range.
Best Forex Trading Platform said…
The best post I have ever heard on food waste. People should think before wasting so much food and an extraordinary best forex trading platform for your perusers.
said…
we can prevent spoilage of food grains by donating or giving the excess food grain to all needy people around you. To have proper storage of grains. using the required food grain to fulfilling your own needs, instead of wasting it after your cooking, as in black unicorn films there are lots of people dying because of hunger.
isabella said…
Hire Researchers UK is the leading writing service provider, which handles the academic reports, dissertations, assignments, coursework, and thesis for the educators. We possess a dedicated panel of scribblers, who work to provide their professional writing services without interruptions. research paper writing service UK
romandavis said…
This is the best idea to keep safe food from harmful insects which are causing different diseases that are spreading in our society very rapidly. I think you have taken a very useful step in packing the food.
dissertation writing services
SHZ said…
Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing. Zonnepanelen Halle
SHZ said…
It is perfect time to make some plans for the future and it is time to be happy. I've read this post and if I could I desire to suggest you few interesting things or tips. Perhaps you could write next articles referring to this article. I want to read more things about it! Warmtepomp Genk
SHZ said…
I am genuinely thankful to the holder of this web page who has shared this wonderful paragraph at at this place Werking zonnepanelen
SHZ said…
Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. Warmtepomp Alken
SHZ said…
A debt of gratitude is in order for giving late reports with respect to the worry, I anticipate read more. Zonnepanelen Haacht
SHZ said…
I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Warmtepomp Bilzen
SHZ said…
Really appreciate this wonderful post that you have provided for us.Great site and a great topic as well i really get amazed to read this. Its really good. Zonnepanelen installateur
SHZ said…
I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Zonnepanelen Limburg
SHZ said…
Really appreciate this wonderful post that you have provided for us.Great site and a great topic as well i really get amazed to read this. Its really good. Warmtepomp Diepenbeek
SHZ said…
It has fully emerged to crown Singapore's southern shores and undoubtedly placed her on the global map of residential landmarks. I still scored the more points than I ever have in a season for GS. I think you would be hard pressed to find somebody with the same consistency I have had over the years so I am happy with that. Zonnepanelen Vlaams-Brabant
SHZ said…
It's late finding this act. At least, it's a thing to be familiar with that there are such events exist. I agree with your Blog and I will be back to inspect it more in the future so please keep up your act. Warmtepomp Genk
SHZ said…
wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i'm a bit clear. I've bookmark your site and also add rss. keep us updated. Zonnepanelen installateurs
SHZ said…
Mmm.. good to be here in your article or post, whatever, I think I should also work hard for my own website like I see some good and updated working in your site. Zonnepanelen Boutersem
SHZ said…
Hi to everybody, here everyone is sharing such knowledge, so it's fastidious to see this site, and I used to visit this blog daily Warmtepomp Hasselt
SHZ said…
I don t have the time at the moment to fully read your site but I have bookmarked it and also add your RSS feeds. I will be back in a day or two. thanks for a great site. Zonnepanelen Diest
SHZ said…
Hi buddies, it is great written piece entirely defined, continue the good work constantly. Zonnepanelen installateur gezocht
SHZ said…
I must admit that your post is really interesting. I have spent a lot of my spare time reading your content. Thank you a lot! Warmtepomp Hoeselt
SHZ said…
I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts. Zonnepanelen Dilbeek
SHZ said…
Wow! Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also. Warmtepomp Kortessem
SHZ said…
Three are usually cheap Ralph Lauren available for sale each and every time you wish to buy. Zonnepanelen Drogenbos
SHZ said…
Its as if you had a great grasp on the subject matter, but you forgot to include your readers. Perhaps you should think about this from more than one angle. Zonnepanelen Galmaarden
SHZ said…
You completely match our expectation and the variety of our information. Warmtepomp Sint-truiden
SHZ said…
Here at this site really the fastidious material collection so that everybody can enjoy a lot. Zonnepanelen Geetbets
SHZ said…
First You got a great blog .I will be interested in more similar topics. i see you got really very useful topics, i will be always checking your blog thanks. Warmtepomp Tongeren
SHZ said…
Good to become visiting your weblog again, it has been months for me. Nicely this article that i've been waited for so long. I will need this post to total my assignment in the college, and it has exact same topic together with your write-up. Thanks, good share. Zonnepanelen Glabbeek
SHZ said…
You completed certain reliable points there. I did a search on the subject and found nearly all persons will agree with your blog. Warmtepomp Wellen
SHZ said…
The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention. Zonnepanelen Gooik
SHZ said…
Great Article it its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot. Warmtepomp Zonhoven
SHZ said…
I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people. Zonnepanelen Grimbergen
walis said…
look for more postings from you. I like play game

https://jeux2fille.cc
tesladeco said…
Thanks for the different tips discussed on this blog site. So it pays to look for a lot. Tesla Model S Accessories
mathewdominic said…
Suitable to be here to your post or submit something, Distressed Brown Leather Jacket I suppose I must additionally working hard for my own website like I see a few suitable and up to date working in your web site.
lisa said…
Focal post. Here I really visited here. I found such a titanic store of staggering stuff concerning your blog, especially its discussion. Overpowering post. I Have Been seeing this issue, so I respect you for posting.youtube converter
vuie said…
Thanks for sharing the article. I want to share a online game Bloxorz. It is easy to comprehend, engaging, and completely free to play.
seooo said…
I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. https://www.posterprintcenter.com/adhesive-vinyl.html

Post a Comment


Please sign in or create an account to post a comment

Could a New Packaging Idea Prevent Food Wastage?

Image source - http://www.jamesdysonaward.org/projects/bump-mark-bio-reactive-food-expiry-label/

Food waste in Britain is shockingly high with over four million tonnes thrown out of households each year. It seems that the British are hung up on sell by dates, best before dates and use by dates causing people to throw away food before it has actually gone bad.  Unfortunately this means perfectly good food is wasted and the amount of rubbish including plastic cups and lids sent to landfills is increased. A newly thought out packaging idea could help increase awareness of food and save it from the bin, or so we hope. 

Solveiga Pakstaite a 22 year old designer was carrying out research on how blind people use public transport effectively. The study left her asking more questions though, in particular, how blind people know the use by date of a food product. She said “One day I thought ‘how on Earth do blind people know when their food expires because they can’t read the expiry dates and they don’t know what to eat in the fridge first'". Source - http://www.theguardian.com/business/2015/jan/25/bump-mark-packaging-innovation-cut-uk-yearly-12bn-food-waste-mountain

Solveiga has come up with something called the Bump Mark, although it’s early days it is a working progress. The Bump Mark is a label that is attached to food packaging but as the product deteriorates or turns bad the label changes shape. The labels begins as smooth and curved indicating to consumers that the product is still edible. If however the food has decayed the label will form a plastic bump that can be felt when the fingers are ran cross the labels surface.

This idea is not only great for the blind but a brilliant idea for those who struggle to keep food beyond their use by date. Despite food being out of date according to packaging, it is a lot of the time still good to eat.  We as humans don’t use our senses enough by smelling or tasting a food to determine if it is still fresh. If a product is off you will know about it as it will taste or smell bad. The Bump Mark is designed to eliminate the use of dates on food packaging so that consumers have a better understanding of when produce become spoiled. 

This should help food to be eaten rather than wasted as there is currently around £12bn worth of food ad drink binned each year, with the majority of it still edible.  This is a sad revelation especially when we consider that there are people in this world who have little or no food at all. Our perception of food is that we have plenty and wasting it is not a big deal.  This however is the wrong way to look at things, we should be saving our resources and our money by making sure we eat responsibly. 


45 Comments


thequantumprint said…
Such a Very lighting up and perplexing post thank you for sharing! by then fundamentally Visit Here
Cosmetic Box Printing
Julian228 said…
There are many countries where food waste is excessive. I think government entities must create strategies that allow them to avoid food loss of such magnitude. Wasting food is a bad thing in any culture because https://assignmentman.co.uk/research-paper/ and we know that there are people worldwide who are starving. It is important to educate the population to avoid throwing food away.
danielsmith02 said…
You make such countless incredible focuses here that I read your a few times. Your perspectives are as per my own generally. This is an extraordinary Yellowstone Jacket John Dutton substance for your perusers.
conyjohn said…
you should think about setting a few ad sets before starting. This way, you'll be able to cancel under-performing set-ups right away. It's advised you let your campaign run for a couple of days before enabling changes, research paper writing service UK
Cheap Assignment Help UK said…
Thanks for sharing this amazing post. Check out cheap assignment help UK for all your assignments in your budget range.
Best Forex Trading Platform said…
The best post I have ever heard on food waste. People should think before wasting so much food and an extraordinary best forex trading platform for your perusers.
said…
we can prevent spoilage of food grains by donating or giving the excess food grain to all needy people around you. To have proper storage of grains. using the required food grain to fulfilling your own needs, instead of wasting it after your cooking, as in black unicorn films there are lots of people dying because of hunger.
isabella said…
Hire Researchers UK is the leading writing service provider, which handles the academic reports, dissertations, assignments, coursework, and thesis for the educators. We possess a dedicated panel of scribblers, who work to provide their professional writing services without interruptions. research paper writing service UK
romandavis said…
This is the best idea to keep safe food from harmful insects which are causing different diseases that are spreading in our society very rapidly. I think you have taken a very useful step in packing the food.
dissertation writing services
SHZ said…
Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing. Zonnepanelen Halle
SHZ said…
It is perfect time to make some plans for the future and it is time to be happy. I've read this post and if I could I desire to suggest you few interesting things or tips. Perhaps you could write next articles referring to this article. I want to read more things about it! Warmtepomp Genk
SHZ said…
I am genuinely thankful to the holder of this web page who has shared this wonderful paragraph at at this place Werking zonnepanelen
SHZ said…
Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. Warmtepomp Alken
SHZ said…
A debt of gratitude is in order for giving late reports with respect to the worry, I anticipate read more. Zonnepanelen Haacht
SHZ said…
I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Warmtepomp Bilzen
SHZ said…
Really appreciate this wonderful post that you have provided for us.Great site and a great topic as well i really get amazed to read this. Its really good. Zonnepanelen installateur
SHZ said…
I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Zonnepanelen Limburg
SHZ said…
Really appreciate this wonderful post that you have provided for us.Great site and a great topic as well i really get amazed to read this. Its really good. Warmtepomp Diepenbeek
SHZ said…
It has fully emerged to crown Singapore's southern shores and undoubtedly placed her on the global map of residential landmarks. I still scored the more points than I ever have in a season for GS. I think you would be hard pressed to find somebody with the same consistency I have had over the years so I am happy with that. Zonnepanelen Vlaams-Brabant
SHZ said…
It's late finding this act. At least, it's a thing to be familiar with that there are such events exist. I agree with your Blog and I will be back to inspect it more in the future so please keep up your act. Warmtepomp Genk
SHZ said…
wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i'm a bit clear. I've bookmark your site and also add rss. keep us updated. Zonnepanelen installateurs
SHZ said…
Mmm.. good to be here in your article or post, whatever, I think I should also work hard for my own website like I see some good and updated working in your site. Zonnepanelen Boutersem
SHZ said…
Hi to everybody, here everyone is sharing such knowledge, so it's fastidious to see this site, and I used to visit this blog daily Warmtepomp Hasselt
SHZ said…
I don t have the time at the moment to fully read your site but I have bookmarked it and also add your RSS feeds. I will be back in a day or two. thanks for a great site. Zonnepanelen Diest
SHZ said…
Hi buddies, it is great written piece entirely defined, continue the good work constantly. Zonnepanelen installateur gezocht
SHZ said…
I must admit that your post is really interesting. I have spent a lot of my spare time reading your content. Thank you a lot! Warmtepomp Hoeselt
SHZ said…
I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts. Zonnepanelen Dilbeek
SHZ said…
Wow! Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also. Warmtepomp Kortessem
SHZ said…
Three are usually cheap Ralph Lauren available for sale each and every time you wish to buy. Zonnepanelen Drogenbos
SHZ said…
Its as if you had a great grasp on the subject matter, but you forgot to include your readers. Perhaps you should think about this from more than one angle. Zonnepanelen Galmaarden
SHZ said…
You completely match our expectation and the variety of our information. Warmtepomp Sint-truiden
SHZ said…
Here at this site really the fastidious material collection so that everybody can enjoy a lot. Zonnepanelen Geetbets
SHZ said…
First You got a great blog .I will be interested in more similar topics. i see you got really very useful topics, i will be always checking your blog thanks. Warmtepomp Tongeren
SHZ said…
Good to become visiting your weblog again, it has been months for me. Nicely this article that i've been waited for so long. I will need this post to total my assignment in the college, and it has exact same topic together with your write-up. Thanks, good share. Zonnepanelen Glabbeek
SHZ said…
You completed certain reliable points there. I did a search on the subject and found nearly all persons will agree with your blog. Warmtepomp Wellen
SHZ said…
The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention. Zonnepanelen Gooik
SHZ said…
Great Article it its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot. Warmtepomp Zonhoven
SHZ said…
I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people. Zonnepanelen Grimbergen
walis said…
look for more postings from you. I like play game

https://jeux2fille.cc
tesladeco said…
Thanks for the different tips discussed on this blog site. So it pays to look for a lot. Tesla Model S Accessories
mathewdominic said…
Suitable to be here to your post or submit something, Distressed Brown Leather Jacket I suppose I must additionally working hard for my own website like I see a few suitable and up to date working in your web site.
lisa said…
Focal post. Here I really visited here. I found such a titanic store of staggering stuff concerning your blog, especially its discussion. Overpowering post. I Have Been seeing this issue, so I respect you for posting.youtube converter
vuie said…
Thanks for sharing the article. I want to share a online game Bloxorz. It is easy to comprehend, engaging, and completely free to play.
seooo said…
I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. https://www.posterprintcenter.com/adhesive-vinyl.html

Post a Comment


Please sign in or create an account to post a comment
Blog Categories
Blog Archive
Blog Categories
Blog Archive