There is no end to the amount of packaging available on the market. The problem is ensuring that it is seen. Fail to stand out from the crowd and you’re just another box on the supermarket shelf.
There are some food and drink products that are better recognised than others due to their innovative and attractive designs. Some designs look really cool while others offer something different making them more desirable to the customer.
We have put together a list of some of the best food packaging designs that we have come across. Check them out below.
The Japanese Milk Box
{Image Credit; Naoto Fukasawa}
These were designed by a well-known Japanese designer; Naoto Fukasawa. He is known for a design style known as Hari. This is where the object is able to express itself thanks to its design.
This is certainly true for the Japanese milk box. The Takara Banana milk box is currently the only box to go into production, but there is no strict news to say that the others won’t. It is a very popular brand and we imagine that the packaging plays a big role in this.
The Butter Better
{Image Credit; Yeongkeun Jeong}
Breakfast is a messy affair. The Butter Better packaging however can make it that little bit less untidy.
This small tub of butter has an ingenious design where the lid features as a knife. This is perfect for preventing mess and for having food on the go. It’s simple, clever and biodegradable…what’s not to love?
This is an impressive piece of design work by Yeongkeun Jeong; a South Korean designer based in Seoul.
The Skipping Bag
{Image Credit; HongKiat.com via Pinterest}
This is a fitness inspired shopping bag that makes use of intelligent handle placement and clever photography.
This particular bag was designed by the TWBA/Istanbul advertising and marketing company. The simplicity of the design make it a particularly attractive option that can be produced on a larger scale.
The Paper Clip Bag
{Image Credit; Pop-Online}
Another bag that uses some careful photography and placement is this one by stationary suppliers Staples. The handles produce an interesting marketing gimmick that is clever, fun and creative.
This is a simple and attractive design that everyone can enjoy.
Spaghetti Branding
{Image Credit; Alex Creamer}
This spaghetti packaging gives a slightly more creative and interesting way of packaging the popular food product. This particular brand is called NYC making it not just a clever gimmick but a good way of raising brand awareness too.
The New Dorito Packaging
{Image Credit; Peter Pavlov}
So far all we have here is the prototype, but who cares – it’s cool!
Eating Doritos will no longer be defined by the characteristic crinkling of crisp packets. Even better though your crisps won’t be going soft anywhere near as fast. These new crisp packets open much easier and close much easier too. A vacuum seal is also featured and the packaging is made from completely degradable materials. Designed by Petar Pavlov.
The Ultimate in ‘To-Go’ Packaging
{Image Credit; Seulbi Kim}
This clever packaging design offers you the best possible solution for on the go food packaging problems.
The ToGo burger is a simple packaging design that holds your drink, burger and fries. There is even space for your straw and napkins. The carry case makes fast food easy to hold and transport. The packaging uses degradable papers making it environmentally friendly.
Although patented it is not yet in production and there is no news of any fast food establishments planning to take it into production.
An innovative design by Seulbi Kim.
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